Joy Truth’s mission is simple and bold to help you “Be a Better You!”

A creative and visionary entrepreneurial leader whose passion for beauty and wellness led her to leave Corporate America and launch twin companies, Harmony Beauty Boutique and Harmony Yoga Pilates - a unique brand of personal care products and wellness services.

Propelled by her own natural hair journey, she discovered that she could have it all from curly to straight, without harsh chemicals. This hair awareness led her to form I Luv Curls, a brand of products that transforms your curl drama into a luv story.

Joy was born and raised in the SF Bay Area, holds a BS in Information Systems Management from the University of San Francisco, serves as the Vice-Chair of the Advisory Board of her alma mater, is a Christian Ministry Leader, and contributes to social impact causes that benefit women of color. She resides in Berkeley, CA, with her husband Neil, bonus son Jordan and their dog (Malshi) Zoe.