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I reflected on successful women like so many others. Attributed to Eleanor Roosevelt and embraced by Hilary Clinton. She said - "A woman is like a teabag. You can't tell how strong she is until you put her in hot water." As I looked closer and right by my side, I saw the strength in my wife when as the hot water of the 2020 pandemic heated up to a boiling scald, she launched her hair care business I Luv Curls.
The year brought us the devastation of the Covid-19 pandemic, the mental and emotional awakening to the social injustices and inequities toward minorities in our society, and the domestic and international threats to our democracy. The confluence of these events was sudden, swift, and immediate- a hurricane-like wind that thrust our physical and emotional daily lives out of their standard orbit and into unfamiliar spaces – unimaginable hostile territory, a war-like zone.
We are in the middle of a Pandemic. Uncertainty besieges us. Why are you launching a business? I asked. Amid her winded ramble accented with a pinch of saltiness and a dash of petulance, I deciphered that she was on a mission to "make you (women) a better you." She had decided with resolute fearlessness to attack the crown. Her instincts told her that women would need to embrace their entire natural selves - both inside and out. From the top of their heads to the souls of their feet.
HERCurlSTORY is of a woman who toiled tirelessly on researching, formulating, branding, packaging, messaging, and the thousands of details an entrepreneur must endure. As the inaugural year of her quest to conquer the crown sped towards an end, and 2021 began, the customary and countless well-wishes for a less tumultuous and more prosperous New Year abounded. But I noticed that they rang hollow this time around. I can see she was silently pondering if life would move forward without the residues and stains that place very different demands on us at home and work in 2020. The time seemed to be beckoning for more than the annual and superficial wishes and hopes that a future may bring.
I share my learnings from watching HERCurlSTORY as she journeyed through 2020 through 2022 and now 2023. It is a compass that guides and prepares me to deal with the trail of silent disorders and indelible scars- the PTSD that 2020 and life bring.
There is an idiom, "hindsight is 20/20." From the rear-view mirror of HERCurlSTORY, I gained a more precise understanding of how to arm myself to battle the events and the fallout of 2020 by watching my wife as she shunned a very destructive habit – worry. And conquered a significant problem we all must overcome – fear. While the events of 2020 illuminated the ruinous and traumatic impact on those less fortunate, through the cruelty, she saw that helping you to "be a better you" is satisfying work and giving is a great joy. Unfortunately, the times also show the devil's ugly personality trait – selfishness.
My wife's journey was partly inspired by the tireless efforts of the Covid-19 frontline workers. HERCurlSTORY is the power of the most courageous spirit that we all should nurture and keep –enthusiasm. For her like the frontline workers of the pandemic, I got– encouragement, the vaccine that lifted and carried me forward, preventing paralysis through those times. As an entrepreneur, like the frontline workers she had no time for the worth-less emotion – self-pity nor the crippling disease – excuse—both non sequitur for the daunting existential crisis she faced to get a business up and running in pandemic times.
Like the scientists who developed the Covid-19 vaccine at warp speed, she accelerated HERCurlSTORY and showed me and the world that the most powerful computer is the human brain well directed. And she accomplished the extraordinary while preserving her most prized possession –integrity. Like the Covid-19 scientists, she proved through her HERCurlSTORY that hope is the worst thing to lack.
HERCurlSTORY revealed that the antidote to the poison from the collisions and imbalances that nature creates in our lives is simple, familiar, often overlooked, and is an effective healing serum- once recognized and applied. The genius of HERCurlSTORY is not the Luvly products that she created that serve the crown well, but the fact that the brain and the human spirit can self-correct.
When asked what is the secret to my wife's Curl Story? I described the recipe as I saw it. A woman that took the most empowering words known to humankind – I can. Mixed in her most significant asset – faith and her most powerful force – love. She kept prayer on her communication channel and wrapped everything she did in her most beautiful attire – a smile.
HERCurlSTORY taught me to be aware of and be prepared to lean into the present, the unimaginable future, and the uncertainty of what looms beyond. HERCurlSTORY helps me "be a better me" to myself, a better husband to her, a better father to my son, a better brother to my sister, and a better servant to the world. I hope it helps you "be a better you."
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It makes a statement, in fact, many at the same time. Bold and beautiful, fierce and fearless, confident and complex. It says I not only stand up, but I stand out. It speaks to the embodiment of a woman wielding her superpowers."
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To be SMART about your hair is to be:
Specific – commit to what you want to achieve - strong, hydrated hair.
Measurable - find ways to be accountable, like performing monthly length and elasticity checks.
Achievable - is it possible? A consult with your stylist, including a trim or a cut, is a good reality check.
Relevant - does it make sense? Make healthy hair meaningful in your life.
Time-bound - commit the necessary time to clarify, masque, and deep treat your hair with heat weekly.
The great news is that you can give yourself grace along the way!!! Being a better you is a dynamic life adventure. If you have fallen off, use your setback as an opportunity to assess and redirect to SMART.
Whatever your resolutions are, self-care better be at the top of the list as it leads to success in every area of your life, and healthy hair is definitely on the list.
Setting SMART goals for achieving healthy, bouncy, shiny, luscious curls requires following a regimen-driven hair care routine at home.
Take the first step! The healthy hair journey starts right here with I Luv Curls®.
Luv,
Joy Truth
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Greetings, Curl Lovers!
I can’t believe it’s ten days until Christmas. It has been quite the year, and two words were constant Joy and Gratitude.
Count it all, Joy.
Joy is defined as the emotion of great delight or happiness caused by something exceptionally good or satisfying. In counting your blessings this season, allow that process to lead you to praise and joy. The name Joy is one of my parents’ most excellent gifts, as it will do just that.
While 2021 was challenging, I can tell you I found a sprinkle of Joy in every area of my life. For starters, I launched my hair care line off the heels of a pandemic, spent quality time with my husband and family, and was blessed by the Highest with my health. You see, when we look closer, there is an ounce of Joy in every interaction.
Gratitude Now.
The essence of Gratitude is a “great attitude.” To appreciate Gratitude, one must pause, look around and notice the things we often take for granted. Gratitude is a practice of giving thanks to God, being thankful for others, being grateful for the little things, and finding reasons to be thankful daily in every season of life.
Begin all that you do with Gratitude, and you will find Joy.
Merry Christmas and Happy Holidays!
Joy Truth
I didn't do "the big chop." I did a chop, but it wasn't "the big chop." I like to call it a hybrid transition, where I chopped some and changed my habits and styling methods. I started from a place where I needed to cut off a lot of inches because of breakage. I wore it straight initially and transitioned over gradually. I started off straightening my hair responsibly, then to rod sets, and then eventually over to a wash and go. I didn't have a muse when I decided to go natural. I just wanted, healthy, manageable, unprocessed hair. Your choice depends on your mindset and comfort level.
Doing the big chop allows you to immediately start your journey of falling in love with your natural hair, and it gives you a jump start on learning how to manage your natural hair. The only con is that you'll probably have less than an inch of hair.
Transitioning allows you to keep your length but requires a lot of trial and error as you are literally dealing with two different stark textures. You'll have to be creative with the styles and products that you choose to meet your needs during this period.
Whatever you decide, we've got you!
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Small businesses and small business owners matter! Before the pandemic, small businesses created 1.5 million jobs annually and accounted for 64% of all new jobs in the U.S., according to SEMrush. Sadly, the pandemic caused roughly one-third of small businesses to shut their doors, not only affecting individual entrepreneurs but 47.3% of the nation’s private workforce that are employed by small businesses.
These companies served a bevy of needs in our communities and provided jobs for the people that worked hard to make them successful. It was small businesses that gave me part-time employment while in college. As I started my career in Corporate America, it was selling to small businesses that developed my sales acumen and a newfound appreciation for the courage of the entrepreneur.
The small business entrepreneur inspired me to leave corporate America and open my first small business in 2008. That inspiration continues to this day, propelling me to launch I Luv Curls® with the laser focus on growing and morphing into a larger company that serves the purpose of helping you be a better you.
Thank you for supporting I Luv Curls®
Luv,
Joy Truth
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